TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer timepiece is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology. Whether it be the legendary Carrera, the iconic Aquaracer or the mythic Monaco, each TAG Heuer model has its own story to tell.
Blending avant-garde design and audacious style, TAG Heuer has spearheaded ground- breaking watchmaking innovations recognized worldwide. By harnessing its unique know- how, TAG Heuer continues to lead the way of today’s watchmaking industry. Since 1860, each of TAG Heuer Swiss-made watches illustrates its commitment to excellence and high- precision standards.
Whether it created the first self-winding crown mechanism, the first-ever double magnetic tourbillon or the first luxury Connected Watch in 2015, TAG Heuer has always made innovation its raison d’être. Spread over four production sites, TAG Heuer’s expert manufacturing continues to pioneer innovations at the avant-garde of watchmaking technology.
