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Perfectly purple, the amethyst ranges from lovely pastel shades of lavender to intense, deep purples and of course - exciting ultra-violets. Pair with shimmering white gold or silver for effortlessly chic style or go whimsical with romantic rose gold. Whichever way you wear it, you'll be on trend and ultra-stylish with amethyst!

Did you know?

Amethyst is the birthstone for February! Thanks to its wine-like colour, Greek legends associated Amethyst with Bachus, the god of wine. Not only was Amethyst believed to prevent drunkenness, it was also thought to keep the wearer clear-headed, quick-witted and bring good luck!

There's no better way to celebrate February and all the possibilities of the year ahead than with enchanting amethyst. Visit us in-store to see all our beautiful Amethyst pieces.