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Which diamond shape reflects your personal style?

This is not just an article for all you ladies out there wondering which diamond shape (cut) reflects your personal style, but also a critical read for all the men out there trying to understand what cut to select for the girl of their dreams and that ring.

When choosing a diamond whether it be for a dress ring or your engagement ring you want it to reflect your own personal style, whether that is classic, modern or something unique to you. Below are some of the most popular cuts and which style they traditionally represent.


Round Brilliant Cut Diamond – this is the most popular diamond shape, representing approximately 75% of all diamonds sold. Due to the mechanics of its shape, the Round Brilliant Cut is generally superior to fancy shapes in reflecting light, maximising potential brightness. This Cut appeals to those that are traditionally classic and elegant, with a sentimental quality.


Princess Cut Diamond – first created in 1980, this is the most popular ‘fancy’ diamond shape, particularly chosen for engagement rings because of it’s combination of sparkle and modern shape. Like Round Brilliant Cut Diamonds, Princess Cut Diamonds are a good choice for their flexibility in working with almost any style of ring. This cut appeals to a more modern person with an adventurous spirit.


Emerald Cut Diamond – this beautiful cut is inspired by the gemstone of the same name. An elongated shape that emphasises clarity. The Emerald Cut is a good choice for those who think that sparkle isn’t necessarily the only quality to look for in a diamond. This Cut appeals to those with a strong and bold personality.


Cushion Cut Diamond – recently brought to fame for its appearance in the movie the Great Gatsby as Daisy’s engagement ring, this shape is reminiscent of the 1920’s classic style. The Cushion Cut represents a woman with vintage flair who is looking for a more antique style.


Marquise Cut Diamond – this may appeal to those who want a larger-looking engagement ring. Its elongated shape gives the illusion of lengthening the ring finger. This Cut also appeals to a modern woman, who likes to think of herself as different and unique. 


Click here for our Elite Diamond Collections to see a variety of the above shapes set in stunning rings, or visit us in-store and allow one of our diamond experts help to connect you with your diamond.